Messages

1. Move like Jagger! Here is a classical conditioning promoting the importance and simple joy of hearing the world with a well familiar face.

2. Here is a classical conditioning using a sign that many people can relate to, a traffic sign to communicate the importance of protecting your ears.

3a. In the message based on intensity, an innocent infant already must suffer hearing loss. This shows that hearing loss is not only present in the elderly.

3b. This intensity message demonstrates how earbuds and headphones are so common in the youthful generation, that teens are uncertain or unaware they are doing harm to themselves.

4. This repetition ad for ear plugs display the product that is appealing to a mass audience, having blue and a more skin like color as well as pink for a more female target audience.

 5.  In this subliminal message, there are earphones hooked up to sculptures of Beethoven. The subliminal message is that Beethoven was a famous composer that battled hearing loss and eventually went deaf.