Four steps

Real risk for negative events in using earphone
- People will loss their hearing ability permanently by over using earphone and the number of its percentage keep increases since people more likely to use headphone.

Very likely that this negative event will happen if they don't adopt behavior
- Start to use speaker or lower the volume while listening to music or you will never able to hear your lover's voice.

Likely the negative event won't happen if they adopt the behavior
- Listen via speaker, better sound quality and eventually better for your ears ability.

Specific steps
- Lower the volume to below 50 decibels. Take it off when you are around with your speaker. Enjoy your music in smart way.

Survey

Take this survey about earphone use and hearing loss!

 

https://www.surveymonkey.com/s/FXHL38L

 

 

 

Two-sided communication of using earphone and its effect

It’s true that using headphones have advantages. You can listen to music while at work, use them in bus making the traveling much entertaining and even use them while doing your chores without disturbing others. However, there is also a bad influence exist, hearing loss

Studies found that if you listen to music through earphone exceeding 90 decibels in constant time, it will cause temporal hearing loss that eventually will cause permanent hearing loss.

To catch the best effect of it, use headset with low volume which effect less harmful to your ears and you can still being your hands free while your work.

Celebrity Advocates

Justin Timberlake is and American singer-songwriter, actor, and record producer that has recieved six Grammy Awards and rour Emmy Awards. Having started as Disney child actor, to boy-band frontman, to solo career, his career has been coexistent with the generation of children born in the 90's or early 2000. Since he still continues to be a current and positive contributer of pop culture, Justin Timberlake would be a good candidate for young children as well as young adults becuase he is a succesful and relevant role-model. As an active performer, Timberlake would support the proper use of headphones and earbuds to not damage the ears.

 

Phil Collins is a Grammy Award winning English musician, singer, and songwriter. He is most known as the drummer for the Rock and Roll Hall of Fame inducted band Genesis as well as writing the soundtrack for the 1999 Disney movie "Tarzan". In 2011, Phil Collins announced that he would retire from touring live shows due to the severity of his hearing loss. Collins would advocate that people, especially young people protect and treat their ears well when at concerts of listening to music privately.

Peripheral route

Drilling machine instantly caught people's attention and the woman in the ad looks she has been listening to a fairly loud music by her appearance, such as rock music. Short message also allows us to think straight forward about what the ad want us to behave.

Messages

1. Move like Jagger! Here is a classical conditioning promoting the importance and simple joy of hearing the world with a well familiar face.

2. Here is a classical conditioning using a sign that many people can relate to, a traffic sign to communicate the importance of protecting your ears.

3a. In the message based on intensity, an innocent infant already must suffer hearing loss. This shows that hearing loss is not only present in the elderly.

3b. This intensity message demonstrates how earbuds and headphones are so common in the youthful generation, that teens are uncertain or unaware they are doing harm to themselves.

4. This repetition ad for ear plugs display the product that is appealing to a mass audience, having blue and a more skin like color as well as pink for a more female target audience.

 5.  In this subliminal message, there are earphones hooked up to sculptures of Beethoven. The subliminal message is that Beethoven was a famous composer that battled hearing loss and eventually went deaf.

Social Engineering

The earphones arnt necessarily the main cause of hearling loss, it is how we choose to use the technology. 0 decibles is the quitest noise the average human can hear and 60 decibles is the volume level we use to speak. These decibles are unharmfull to the ear. Approaching levels like 110 decibles (a chain saw), 140 decibles (a firecracker), or especially 160 decibles (a shotgun) can start to harm the ears. Typically any sound louder that 85 decibles will harm your hearing. Listening to music at full volume can be up to 120 decibles. If you are not listening to music loudly you can still damage your ears based off of the duration of time. If you listen to music at 90 decibles for 3 hours, the damage can be equivelent to listening to 150 decibles for 30 seconds. Experts advise earphone users not to exceed 85 decibles when listening to music as well as not listening to more than and hour at a time and less than 3 hours a day. A possible social engineering approach would be to pass a law enforcing companies designing and manufacturing earbuds and headphones to only sell products placed close to the ear that produce top out at 85 decibles and cannot exceed that level.